Launch a SaaS directory in days, not months
DirectoryLaunch is the production-grade boilerplate for SaaS catalogs. Browse, submit, rank and monetise software listings without writing a single line of code on day one.
Everything a saas directory needs, already built
An AI-ready codebase that scales.
Built so a coding agent can extend it instead of rewriting it. CLAUDE.md, AGENTS.md and Cursor rules ship in the repo, everything is typed end to end, and the parts that grow — schema, city pages, catalogue — were built to grow.
Repository structure
What you get
What you get on day one
A complete production stack for your saas directory — no plumbing required.
Premium listings & sponsorships
Charge for top placement, badge spotlights and homepage takeovers. Stripe handles payments, your admin handles approvals.
Category trees with custom attributes
Pricing model, supported integrations, free tier, target audience — define any taxonomy without touching code.
Search and faceted filters
Full-text search across listings with filters by category, pricing, tags and ratings. Indexed by Google out of the box.
Submission flow with moderation
Founders submit their SaaS through a public form. You approve, edit or reject from the admin — no email back-and-forth.
AI-assisted descriptions
Generate consistent, on-brand listing descriptions with built-in AI prompts. Scale from 10 to 1,000 listings without writing copy by hand.
Programmatic SEO ready
Auto-generated category, tag, and comparison pages give you hundreds of long-tail landing pages indexed by Google.
- See pricing
All of it, in one repo
Pay once and own the code. No monthly fee, no per-site licence.
Why SaaS directories fail before they launch
Three months of plumbing, then no energy left for the listings.
- 01
The stack eats the launch
Auth, payments, moderation, search, ratings, blog and admin — all built before tool number one goes in.
- 02
No-code traps the data
Builders can't take a category schema with pricing models, integrations and badges, and can't run programmatic SEO.
- 03
The window is short
By the time you ship, three competitors already own the search results you were aiming at.
Workflow
From zero to a live SaaS directory in a weekend
- 01
Pick your niche (vertical SaaS like 'CRMs for agencies' beats generic 'SaaS tools'). Lock in a domain and brand colours.
Pick your niche (vertical SaaS like 'CRMs for agencies' beats generic 'SaaS tools'). Lock in a domain and brand colours.
- 02
Hand the repo to Claude Code or Cursor and name your niche. CLAUDE.md, AGENTS.md and the Cursor rules ship in the box, so the agent already knows which config files hold the categories and the listing schema.
Hand the repo to Claude Code or Cursor and name your niche. CLAUDE.md, AGENTS.md and the Cursor rules ship in the box, so the agent already knows which config files hold the categories and the listing schema.
- 03
Seed 30–50 listings with AI-assisted descriptions and screenshots.
Seed 30–50 listings with AI-assisted descriptions and screenshots.
- 04
Connect Stripe, configure premium tiers, set up the blog with three pillar posts.
Connect Stripe, configure premium tiers, set up the blog with three pillar posts.
- 05
Submit to Product Hunt, BetaList and your niche subreddits. Iterate weekly on listings and SEO content.
Submit to Product Hunt, BetaList and your niche subreddits. Iterate weekly on listings and SEO content.
How this fits
SaaS directory vs the alternatives you've considered
No-code builders, WordPress plugins or a from-scratch build — each gives up something. Here is the trade, row by row.
| Capability | DirectoryLaunch | The alternatives |
|---|---|---|
| Listing schema with custom attributes | Yes — type-safe, no code | Webflow: no. Custom: 2 weeks to build. |
| Premium listings + Stripe | Day-one, configurable | Hosted: yes but locked. Custom: 3+ weeks. |
| Programmatic category & comparison pages | Built-in | Webflow: hand-crafted. Custom: 1–2 weeks. |
| Time to first paid listing | 5 days | Custom: ~12 weeks. Hosted: 2 days but locked. |
Built for
Who builds SaaS directories on DirectoryLaunch
Indie hackers turning a personal 'tools I use' list into a monetised catalog.
Agencies launching their own curated directory to drive inbound leads from buyer-intent searches.
VCs and accelerators building portfolios as a public-facing directory of partner SaaS tools.
Niche communities (e.g. dev tooling, no-code, AI ops) who want a single source of truth for their stack.
FAQ
Frequently asked questions
Documentation
How it works
The reference pages for everything on this page — written for the person who has the repo open.
Ready to launch your saas directory?
DirectoryLaunch is the production-grade boilerplate for SaaS catalogs. Browse, submit, rank and monetise software listings without writing a single line of code on day one.
- Pay once
- Unlimited sites
- Full source code
- 14-day refund