Launch an online store you own — no monthly fees
Flip DirectoryLaunch into store mode and the same core you'd use for a directory becomes a real shop: products with variants and stock, a cart, native Stripe Checkout and an orders dashboard. Add Printful and you sell print-on-demand merch without ever touching inventory.
Everything a online store needs, already built
An AI-ready codebase that scales.
Built so a coding agent can extend it instead of rewriting it. CLAUDE.md, AGENTS.md and Cursor rules ship in the repo, everything is typed end to end, and the store is a config flag away from the directory.
Repository structure
What you get
What you get on day one
A complete production stack for your online store — no plumbing required.
Products, variants & stock
Items become products with price, compare-at, inventory and variant pickers. Money is stored safely in minor units.
Cart & product pages
A slide-out cart drawer that persists in the browser, plus product pages with an image gallery and a sticky buy box.
Native Stripe Checkout
One-time Stripe Checkout. Prices are validated server-side and stock decrements atomically the moment payment completes.
Printful print-on-demand
Sync your Printful catalogue and paid orders are submitted for printing and shipping automatically — zero inventory, tracking flows back.
Orders admin & fulfilment
Every sale lands in an admin Orders screen with status, total, line items and the Printful fulfilment id — failures are recorded, never lost.
Same core as your directory
Auth, admin, categories, search, SEO, theming, map and blog are identical to the directory — so your store grows like content, not just a checkout page.
Shopify catalogue import
Pull an existing Shopify catalogue in and let Shopify host that checkout — headless, with the cart created through the Storefront API.
Shipping rates & addresses
Address capture at checkout and per-country shipping rates, with nine countries enabled out of the box.
- See pricing
All of it, in one repo
Pay once and own the code. No monthly fee, no per-site licence.
Store builders rent you your own shop
Hosted builders rent you your own shop, and DIY costs weeks.
- 01
Monthly fees, forever
Plus per-transaction cuts and paid apps for anything past the basics — on their platform, on their terms.
- 02
DIY is security-sensitive
Cart, Stripe Checkout, atomic stock, an orders table and fulfilment is weeks of fiddly work unrelated to your products.
- 03
Generic tools fight your catalogue
The moment you need custom fields, directory-style browsing or pages that rank, they push back.
Workflow
From directory to live store in an afternoon
- 01
Step 1
Flip the format: set vertical: 'store' in platform.config.ts and store: true in features.config.ts.
- 02
Step 2
Run the store migration (0002_add_store_commerce.sql) to add product columns and the orders tables.
- 03
Step 3
Add products in the admin, or connect Printful and click 'Sync Printful products' to import your catalogue.
- 04
Step 4
Set currency, shipping countries and stock defaults in store.config.ts; wire your Stripe keys and webhook.
- 05
Step 5
Test a checkout with a Stripe test card (Printful orders land as drafts), then go live and start selling.
How this fits
Own your store vs renting one
Hosted builders rent you the shop and keep the data. Here is what changes when you own it.
| Capability | DirectoryLaunch | The alternatives |
|---|---|---|
| Pricing | Pay once, host it yourself | Shopify: monthly fee + paid apps, forever |
| Print-on-demand | Printful, wired in | Hosted: via a paid app |
| Content & SEO | Blog + programmatic pages, same core | Hosted: limited, add-ons |
| Data ownership | Your Supabase, your code | Hosted: locked to the platform |
Built for
Who launches a store on DirectoryLaunch
Creators and communities selling branded merch — print-on-demand tees, mugs and posters with zero inventory.
Directory owners adding a shop — sell templates, guides or physical goods right beside their listings.
Solo founders who want to own their store outright instead of renting a hosted builder month after month.
Niche brands that need a store which also ranks on Google — content and commerce on one codebase.
FAQ
Frequently asked questions
Documentation
How it works
The reference pages for everything on this page — written for the person who has the repo open.
From the blog
Worth reading first
Ready to launch your online store?
Flip DirectoryLaunch into store mode and the same core you'd use for a directory becomes a real shop: products with variants and stock, a cart, native Stripe Checkout and an orders dashboard. Add Printful and you sell print-on-demand merch without ever touching inventory.
- Pay once
- Unlimited sites
- Full source code
- 14-day refund